The Bexar Beauty by Allie G

Allie G is a licensed esthetician with a passion for enhancing natural beauty and promoting self-care. With years of training and expertise, She specializes in personalized skincare treatments tailored to your unique needs. Whether it’s a relaxing facial, precise waxing, eyebrow shaping, or expert advice on skincare routines, She is here to help you feel confident and radiant in your own skin.

“True beauty comes from beneath, Bexar Beauty results on the surface”
Allie G

Project Goals

Create a visual identity that will fit with the audience yet stand out from the crowd.
Stand out from other Skincare Spas in the market and resonate with the skincare culture of the target audience passionate about skincare.

Getting to know Allie

The goal of this project was to bring Allie’s vision for her beauty spa to life, aligning it with the skincare industry while setting it apart from other spas with a distinctive visual identity.

Allie aimed to represent something uniquely beautiful and versatile, making the prickly pear cactus an obvious choice. As the official plant of the Lone Star State, it symbolizes resilience and natural beauty. The name “Bexar,” pronounced “bare,” reflects the inherent beauty everyone possesses.

Her mission is to help clients cultivate their own beauty and thrive, even in the most challenging conditions, just like the prickly pear.

Design Thinking

We wanted Allie’s passion and uniqueness to shine through in her logo, giving it a mature, balanced, feminine, and aesthetic vibe. To do this, we used a watercolor style for the prickly pear cactus, blending blue, purple, green, and orange colors.